Unit 25 research for product development

- Elements of risk assessments Health and safety - of equipment (static and moving), heights, sight, lighting  - Elements of a proposal that could generate money and explain why  (3a) Target audience - so the producers know who they are creating the product for and what sort of house style and scheme they need to use to interest that specific audience  Content - premium/ freemium  models Distribution - YouTube, website interactive content, pop up Audience requirements - more likely to attend and buy tickets  - A source of information that could guide you on measuring the popularity of music TV programmes and why it is useful (  n                                                                                         ...

Convention - features/elements/production techniques that makes up a media product - familiar and expected. Two types of research you can undertake is primary and secondary PSB - Public Service Broadcasting  Not for profit Content has to cater for a variety of audiences Inform, entertain and educate  Licence fee Commercial company Make profit - advertisements and sponsors  1ai)  MTV news  4Music chart show  The Box hits 1aii) Programme: The Box Hits  1. One reason why this channel is useful to prepare for NMN TV is that you can create a SWOT analysis of the product to see what things are good, bad and the opportunities which are availably to a similar music tv news programme. This means you can see what are interests and the topics are being spoke about and what can be improved etc. 2. Shows the type of music genres that 16-30 year olds enjoy. 1b) 1. BARB 2. Social media posts 1c) One convention which you would need plan for is the location which NMN T...

7 P's - product - price - promotion - place - people - physical evidence 

Audience - culturally diverse people aged 16-30 Live broadcast show on TV and web at 7.00pm Attract clothing and drink brands that can sponsor the show 

 

  Screen testing -  https://blog.frame.io/2017/07/06/successful-test-screening-tips/ Social media aggregation -  https://www.tintup.com/blog/social-media-hashtag-aggregator/

 

  Tips for outdoor filming (on-location)  Take it Outside: 6 Tips for Outdoor Filming | SproutVideo A Beginner's Guide to Outdoor Filming (filmshortage.com) Indoor studio equipment  Equipment Needed to Set Up a Simple Video Studio (videoproductiontips.com) Filming an interview  How to Film an Interview | Shutterstock Filming at live events  7 Tips For Producing Successful Live Event Films | element26.tv (elementtwentysix.com) H&S for film and TV  Filmmaking Health & Safety - A Practical Guide (filmsourcing.com) Health and Safety Guidelines (HSE)  Health and safety in the film, theatre and broadcasting industries (hse.gov.uk) National Film and TV School Health and Safety interview  Health and safety in film production 1 - YouTube Call sheets  The Importance Of Call Sheets - Videomaker Recces  Why am I doing a recce? (screenhi.co.uk) Risk Assessments  Film Production Risk Assessment (filmsourcing.com)

 

Below the line advertising for a music television programme would be things such as social media’s of different artists, the social media of the actual music tv company,  For 4music these are some examples of different social media’s that would be used as below the line advertising  https://www.instagram.com/4musicofficial/ https://www.instagram.com/ddlovato/ ,  https://www.instagram.com/mileycyrus/ . By playing these artists music it means that the artist will show their audience across their social media where they can access certain songs or their albums. This would then led the audience to using that certain company which then will gain them a larger audience. However a disadvantage of this would be that not everyone will see it as you will have to follow the artists on social media in order to see them promoting their own songs etc. Another method of below the line advertising is a questionnaire on a social media site. This could be asking their followers what type o...

 

Copyright ad ownership Health and safety  PRS license Contracts of work Media regulations Fake celebrity news/fluff Product placement  The depiction of violence, sex and the use of strong Stereotypes and media representation  Taste and taboos

 PRS license Copyright and ownership Contracts of work Health and safety  Media regulations Fake celebrity news/fluff Product placement  The depiction of violence, sex and the use of strong Stereotypes and media representation  Taste and taboos

 PRS License - making sure this is in place so that musicians and record labels are paid royalties for songs that are broadcasted Copyright and ownership - if the content is presented as an original e.g imagery and graphics in the background Health and safety - when filming for camera crew, presenters. By law there should be a legalisationnin place to protect people who are in the media (why people do recces, risk assessments) Contracts of work - model releases, location release forms Media regulations - music videos are regulated by the BFFC. This is to make sure that bad language, and dangerous behaviour presented such as drug use and sexual behaviour isn’t used in music videos  PRS Licnese - a broadcaster may consider this license so they can stream and broadcast music in public legally.  https://www.prsformusic.com/licences/broadcasting-music-on-tv Copyright and ownership - the type of content the Chanel and broadcaster would need to make sure they have considered tha...

 1. News studio, music festival e.g Leeds festival, music awards show 2. Social media - music artist who tweets nd writes about what they are doing on social media \     Book which tells you different ways to join the music tv life and different parts from around the studio      News article - on different parts of the set up

 Primary methods:  Interviewing a producer of a music TV show (Shelia Nevins) .  advantage: you can ask questions disadvantage: opinion's will be biased, hard to access Textual analysis of a studio. advantage: it is your own research disadvantage: time consuming Survey about contents of a studio (survey monkey): advantage: cheap, easy to access disadvantage: you don't know if you are sending it to the right people or if what they are telling you is true. Secondary methods: Books about different parts of a studio (rockschool music productions). advantage: written professional  disadvantage: expensive News article about a studio and different locations where a tv music video would be filmed (MTV News) advantage: existing TV channel disadvantage: show a limited perspective Social media (twitter - demi lovato) advantage: accessible disadvantage: not ethical, biased Some clips of locations which i have researched for secondary research that are shown on a music television...

Primary Sources: Content Analysis   Advantage: Reliable, refer back to the content if needed Disadvantage: Biased, time- consuming Survey: advantage: cheap, easy to access disadvantage: you don't know if your sending it to your target audience 

 

 Interviews (Alan Goodman) advantage: you can ask questions disadvantage: opinion's will be biased, hard to access Textual Analysis: advantage: your own research disadvantage: takes time  Survey: advantage: cheap, easy to access disadvantage: you don't know if your sending it to your target audience