Researching below the line methods

Below the line advertising for a music television programme would be things such as social media’s of different artists, the social media of the actual music tv company, 

For 4music these are some examples of different social media’s that would be used as below the line advertising https://www.instagram.com/4musicofficial/

https://www.instagram.com/ddlovato/, https://www.instagram.com/mileycyrus/. By playing these artists music it means that the artist will show their audience across their social media where they can access certain songs or their albums. This would then led the audience to using that certain company which then will gain them a larger audience. However a disadvantage of this would be that not everyone will see it as you will have to follow the artists on social media in order to see them promoting their own songs etc.

Another method of below the line advertising is a questionnaire on a social media site. This could be asking their followers what type of music genre they enjoy listening to, what music puts them in certain moods or what style of using they would like to get into.  Negative of this would be that people who complete the questionnaire may not be interested in that style of music or the questionnaire may not be accessible to everyone as they my not use social media but may be interested in that genre of music.